Blair W. Feltmate

It's been over 20 years since Gro Harlem Brundtland coined the phrase “sustainable development” in the landmark publication, Our Common Future. Since then, few terms have been so widely applied and produced such positive change, yet been so misunderstood.

To pursue sustainable development, companies must minimize their environmental footprint, while simultaneously working to create social and economic value. Although many corporations embrace sustainable development, practitioners often wonder whether this commitment adds value to their bottom line.