James Hoggan

In corporate boardrooms across Canada, businesses are debating the hot topic of how to rebuild consumer trust when it comes to the environment. Dishonest and irresponsible corporate public relations (PR) campaigns have duped citizens so many times that they are increasingly skeptical of the business community’s sincerity when it comes to environmental stewardship. This conundrum has an impact on the entire business world, especially companies trying to do the right thing.