Robyn Hall

Whether you want to purchase a green product or invest in an environmentally responsible company, deciding where to place your dollars is a multistep process. It includes visiting a variety of sources, appraising the available information, and then synthesizing it to make a balanced and thoughtful choice. The following guide can help.

1. Start with company information
Search companies’ websites for their sustainability, accountability, corporate social responsibility or environmental reports. Then look for clues that point to their environmental commitment by asking: