There is no denying that the world could use a helping hand these days. With a shrinking ozone layer, melting ice caps and overfishing, the outlook for the environment isn’t so great. And knowing that all the penguins are moving to Hollywood only serves to remind us of how we’ve done them wrong.
Environmentalists, because of our insight, general likeability and better than average good looks are often asked by the caring-but-clueless brigade, “What can I do to help?”