sustainability

Honest to Goodness

In corporate boardrooms across Canada, businesses are debating the hot topic of how to rebuild consumer trust when it comes to the environment. Dishonest and irresponsible corporate public relations (PR) campaigns have duped citizens so many times that they are increasingly skeptical of the business community’s sincerity when it comes to environmental stewardship. This conundrum has an impact on the entire business world, especially companies trying to do the right thing.

Green Green Wine

TRADITIONALLY DRENCHED IN pesticides and fertilizers, Canada’s wineries are quietly shedding their bad environmental reputation, and opting for a deeper shade of green.

Stephen Cipes, owner of BC’s Summerhill Pyramid Winery, believes it’s much more than a marketing ploy. “When I started in 1987, we wore protective suits and goggles to spray,” he recalls. “I was aghast that my children were exposed to those chemicals, which also washed into the lake. I immediately sought ways to operate in a more environmental way.” After eliminating the use of pesticides, and with plans to install geothermal and solar energy systems, Summerhill Winery is now the largest organic winery in the country.

In Review: Prosperity Without Growth

Prosperity without Growth: Economics for a Finite Planet, Tim Jackson, London, UK: Earthscan, 2009, 264 pages.

Reviewed by Mark Brooks.

Former Alberta environment minister Lorne Taylor was reported to have remarked to David Suzuki that without a strong, growing economy, Canadians simply could not afford to protect the environment.

Most economists today continue to promote the idea that the wealthier the economy, the more money we will have to reduce pollution, invest in green technologies and protect wilderness areas. So why on Earth would we want to dispense with the pursuit of economic growth, particularly when the global economy is so vulnerable?

Stepping Stones

More than a set of scientifically based conditions for a sustainable society, the Natural Step Framework has been the foundation for hundreds of innovative sustainability programs around the world. After five years of applying its community-based approach in Canada, The Natural Step’s executive director Kelly Hawke Baxter and principal advisor Chad Park say the organization has learned a great deal about community sustainability. Here are seven hints to help your community move toward a more sustainable future.

News & Notes: 35.4

Environmental news bites from across Canada, around the globe, through science, politics and technology. Sometimes we just can't resist the quirky and offbeat.

Highlights from this issue

  • Losing Ice in Antarctica
  • A Mount Royal mining project (in, yes, the heart of Montreal)
  • Carrot City (one of about 60 visions of food security from around the world)
  • Inside the pesticide ban in Ontario
  • And lots more

Places to Grow

With four million more people expected to flock to Southern Ontario’s Greater Golden Horseshoe by 2031, something has to be done to ease the region’s debilitating traffic gridlock and unchecked urban sprawl. The McGuinty government’s response is a major growth management initiative, referred to as Places to Grow. ­Introduction of the Golden Horseshoe Greenbelt in 2006 was a first step.

Saying No to Growth

At a time when living beyond one’s means seems to be the rule rather than the exception, the town of Okotoks is bucking the trend. It has limited its boundary and capped its population at 30,000. Why 30,000? That’s the carrying capacity of the Sheep River, a slow-moving stream that ­meanders through this bustling community in Southern Alberta, which lies 18 kilometres south of Calgary. ...

Saving the Land That Feeds Us

Dave Thompson pocketed a cool $1.75 million a couple of days after the Ontario government released details about its greenbelt and Thompson learned that his land sat just outside its borders. Four years from now, he’ll receive the balance – another $1.75 million earned from the sale of his 40-hectare dairy farm in Caledon, a rural area northwest of Toronto. Thompson’s grandfather, father and his brother once tilled this fertile soil, but it’s hard to fault Thompson for accepting the $86,000 per hectare ($35,000 per acre) paid by the developer. Who wouldn’t?

Reviews: Planet U & Gaining Ground

Planet U: Sustaining the World, Reinventing the University by Michael M'Gonigle and Justine Starke

Gaining Ground: In Pursuit of Ecological Sustainability by David M. Lavigne

Deluding Ourselves

Doubtless, people are optimistic that sustainability is possible. Pessimism is enervating and deflating. However, both optimism and pessimism are merely states of mind that have little connection with reality. What we really need is a good dose of realism, and from this perspective much of what we take to be progress is delusional. It creates a false – or at least inflated – sense of achievement, and thus relieves the psychological and political pressure needed for real change. ...

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