Jennifer Lynes

Jennifer Lynes is associate professor and director of the Environment and Business program at the University of Waterloo. She is also the chair of REEP Green Solutions. Her research focuses on the intersection of marketing and sustainability.

Author Articles

(Photo: a photo composite of a woman walking on the Earth)

Think back to the old folk tale “The Little Red Hen.” In the tale, the red hen’s friends sit idly while she grows the wheat to get the grain to...
(Photo: A colour palette of All Sorts Acre wool)

When I start a new semester of teaching, I don a t-shirt that has one word on the front: “unlearn.” The word is printed from right to left, so that...
Bales of Clothing

Look down at the clothes you have on right now. I’ll give you 10 points if you can tell me where each item was manufactured – and don’t forget your...

Authors Blog

No items found